Girl in the
Spiders Web
PROJECT TYPE
Social Content (International)
CLIENT
Sony Pictures
AGENCY
ICHI Worldwide
ROLE
Creative Direction
Animation
Young computer hacker Lisbeth Salander and journalist Mikael Blomkvist find themselves caught in a web of spies, cybercriminals and corrupt government officials. For the newest Dragon Tattoo Story in the series Sony Pictures partnered with ICHI worldwide to create a social content suite for all international territories (UK, France, Germany, Spain, etc). With a focus on the powerful female heroine Lisbeth Instagram stories revealed the core ethos behind her mission and truly badass nature. Additionally countdown videos were created to drive hype in the week leading to release of the film along with three original Lisbeth cinemagraph animations.
INSTAGRAM Stories
COUNTDOWNS
ORIGINAL CINEMAGRAPHS
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