Harry Potter: Hogwarts Mystery is Jam City's #1 mobile role-playing game where players create their own wizard or witch character and experience life at Hogwarts, attending classes, interacting with familiar characters, and solving mysteries.

I joined the team as a freelance creative, where I played a key role in brainstorming new creative initiatives to boost engagement and expand our audience. I also produced 117+ pieces of social content for our social calendar.

Notably, I introduced the idea of a dedicated brand channel on GIPHY and crafted 'Instagram Stories Sticker Packs' inspired by various events and holidays. My work on over 50 stickers and multiple theme packs has accumulated an impressive 447.1 million views on GIPHY, as per their public analytics.

‍Explore the entire sticker library here.