Hustlers
Movie
PROJECT TYPE
User Generated Content
CLIENT
STX Entertainment
AGENCY
ROLE
Art Direction
Animation
Design
In 2019 STX Entertainment released the first trailer for Hustlers, showing off an all-star female cast including: Constance Wu, Jennifer Lopez, Julia Stiles, Keke Palmer, Lili Reinhart, Lizzo, and Cardi B.

In order to get their energized fan based repping their Hustlers style around the world our team at Addison Interactive created the #HustlingIn campaign and asked "Where you at?"

At www.hustlingin.com fans were able to upload their image and style it using custom Hustlers frames to match their personal style and rep their city. To continue the fun a custom Facebook sticker set and GIPHY stickers allowed for everyone to really show off their best lewks.
#HUSTLINGIN
WEBSITE WALKTHROUGH
GIPHY STICKERS
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