Our team at Concept Arts partnered with Disney & Pixar to launch a visually striking and award winning campaign for Lightyear. We introduced the film’s new cast of characters through dynamic character pieces, built excitement with epic countdowns, and gave fan-favorite SOX the spotlight he deserved.
Every piece was crafted to elevate the social experience and expand the world of the space rangers in meaningful ways. The campaign earned us a Clio Shortlist recognition and stands as a strong example of how excellent design can elevate a social campaign.
*Clio Shortlist - Social Campaign - 2023