Rockband is one of the few games to break into such mainstream success that your mother has most likely played a game or two before, but after countless releases Harmonix began to experience brand fatigue. To signify a new era for the game Ichi Worldwide created a new visual ID and updated logo that let the rush of nailing that sick guitar solo take center stage. To bring this new performance focused visual ID to the masses I designed a responsive website promoting the sale of the expansion, new game hardware, and an updatable track-list.