Rock Band
Rivals
PROJECT TYPE
Website
CLIENT
Harmonix
AGENCY
ICHI Worldwide
ROLE
Art Direction
Web Design
Rockband is one of the few games to break into such mainstream success that your mother has most likely played a game or two before, but after countless releases Harmonix began to experience brand fatigue. To signify a new era for the game Ichi Worldwide created a new visual ID and updated logo that let the rush of nailing that sick guitar solo take center stage. To bring this new performance focused visual ID to the masses I designed a responsive website promoting the sale of the expansion, new game hardware, and an updatable track-list.
Responsive website
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