GOLD W3
Silver Clio
Sony Pictures
LIFE
PROJECT TYPE
Experiential
CLIENT
Sony Pictures
AGENCY
ICHI Worldwide
ROLE
Art Direction
ICHI Worldwide challenged moviegoers to step inside Sony Pictures’ space thriller, LIFE, and experience the action first hand. Armed with integrated social sharing, the LIFE Scare Booths provided over 10,000 hair-raising 4D experiences, spawning thousands of horrified user reaction videos, ready to infest social media. (Over 5M impressions and counting.) The International campaign successfully presented LIFE as “the most intense movie experience of the year”, combining innovative technology with one irresistible question... Can you handle LIFE?

*W3 Awards Winner - Gold 2017
*Clio Key Art Awards Winner - Silver 2017
ICHI CASE STUDY VIDEO
SOCIAL INTEGRATION
WORLD WIDE TOUR
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