XXX: Return
of Xander Cage
PROJECT TYPE
Social Campaign
CLIENT
Paramount Pictures
AGENCY
ICHI Worldwide
Role
Art Direction
Design
XXX: Return of Xander Cage is classic franchise that was facing fading reviews since its initial installment, our goal at ICHI Worldwide was to reinvigorate the franchise to introduce a new generation of fans to the action classic. We invited moviegoers to embrace the no-nonsense xXx ethos through an international social campaign that leveraged the huge cast and refreshingly non-CG stunts with extreme levels of SEND IT attitude added on top.
X VALUES
Countdowns
Character Spotlights
QUOTE CARDS
Slo-Mo Stunts
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