If there is one word that everyone who grew up in the 90's know's it's JUMANJI. To bring this 1995 classic into 2018 Sony Pictures approached ICHI worldwide to create a social campaign that would capture it's legacy audience and tickle that nostalgic itch. Our retro themed content featuring 90's magazine advertisements, fake lunch boxes, boomerang remote controls and an entire fake toy line was able to accomplish just that. If only the answer to everyone's questions "ARE THESE REAL?" could be a yes!