Modern
Agriculture
PROJECT TYPE
Website + Product Packaging
CLIENT
Modern Agriculture
AGENCY
ICHI Worldwide
ROLE
Art Direction
Design
Our goal with Modern Agriculture was to develop a distinctive and effective brand identity establishing Modern Agriculture as the brand of choice within the rapidly evolving cannabis market. Through a strategic positioning exercise, we identified three core brand pillars. Modern Agriculture is: Premium. Progressive. Purist. The resulting brand identity exudes sophistication and authenticity, effectively speaking to the brand’s ethos and ambitions. Design, type and layout is confidently minimal with a sense of efficiency and attention to detail. Accompanying imagery is seductive but understated. A thorough application of this sleek visual identity to the logo, dispensary bags, concentrate packaging, and website set Modern Agriculture up for a stellar official launch.
Branding
PACKAGING DESIGN
Website design
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